AEO Agency
SugarNova is a UK answer engine optimisation agency. We make DTC and high-ticket brands the source AI assistants and Google's AI answers quote when your buyers ask a question.
Book a growth auditWhat does an AEO agency do?
An answer engine optimisation (AEO) agency makes your brand the source selected when ChatGPT, Perplexity, Google AI Overviews or a voice assistant gives a direct answer. The work covers entity clarity, server-side structured data, content that answers the question in its first sentence, and third-party corroboration, because answer engines lean on authoritative sources they can verify elsewhere.
Our AEO process
AI visibility baseline
We test the prompts your buyers actually use and record where you are cited, where a competitor is cited instead, and where nobody is.
Entity and schema foundation
We fix how machines identify your brand: server-side structured data, consistent entity references and verified profiles that AI crawlers can actually read.
Answer-shaped content
We publish content that answers the question in the first sentence, which is the structure retrieval systems favour when selecting a passage to cite.
Third-party corroboration
We earn press coverage and credible directory presence, because AI models weight what independent sources say about you over what you say about yourself.
Citation tracking
Monthly reporting on prompt coverage and citation share across the assistants your buyers use, feeding the next round of work.
AEO, GEO and AI search explained
These labels describe overlapping parts of the same job. Generative engine optimisation, GEO, usually refers to visibility inside generative answers. Answer engine optimisation, AEO, refers to being the source selected for a direct answer. AI search optimisation is the broader term covering both. In practice the work is the same discipline: make your brand legible to machines, then make it worth citing.
Where AEO sits in your growth stack
AEO is one part of a single growth system. It builds on our SEO agency foundations, works hand in hand with GEO and AI SEO for visibility across generative answers, and depends on digital PR and content marketing for the independent coverage and answer-shaped pages engines cite.
Frequently asked questions
What is answer engine optimisation?
Answer engine optimisation (AEO) is the practice of structuring your brand's information so AI assistants and AI search results select it as the source for a direct answer. It works on entity clarity, server-side structured data, content written to answer questions directly, and independent coverage that gives answer engines a reason to trust and cite you.
How is AEO different from SEO?
SEO competes for a position in a ranked list of links. AEO competes to be the source a model quotes when it composes an answer, where there is often no list at all. The foundations overlap, but AEO puts far more weight on machine-readable entity data, direct answers and third-party corroboration.
Can you actually influence what ChatGPT says about a brand?
You can influence it, but not control it. Assistants draw on training data and live retrieval, and neither can be edited directly. What you can change is the evidence available to them: accurate structured data, clear answers on your own pages, and credible independent sources saying the same thing. Results vary by assistant and shift as models update.
What is the difference between AEO and GEO?
They overlap. AEO focuses on being the source selected for a direct answer to a specific question. GEO covers visibility across generative answers more broadly, including how a model describes your brand when it recommends options. We run them as one programme, measured on the same prompt set.
Find out what AI says about you
Book a free growth audit and we will run your buyers' prompts live and show you where you are missing.
Book a growth audit