New Category · Zero Competition— Zero Competition
GEO Agency UK

The UK’s First
GEO Agency.

Generative Engine Optimisation is the discipline of making your brand the answer that ChatGPT, Perplexity, and Google AI Overviews cite when your ideal buyers ask questions your business should be answering. SugarNova Group is the UK’s first agency to own this category.

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0.82
Average keyword difficulty for GEO agency terms. Virtually zero competition in the UK— virtually zero competition in the UK
1st
UK digital marketing group to define and own the GEO agency category
5
AI platforms we optimise for: Google, ChatGPT, Perplexity, Claude, Gemini
30d
Target timeline for first rankings on zero-KD GEO keywords once indexed
What is GEO?

Search has changed.
Most agencies haven’t.

For twenty years, SEO meant one thing: rank in Google’s blue links. That era is not ending, but it is being layered. ChatGPT now handles over 100 million queries per day. Google AI Overviews appear in over 50% of commercial searches. Perplexity is growing rapidly across consumer and professional categories. The result is a second layer of search that runs in parallel with traditional results, and the brands that structure their content for both layers will dominate the next decade of organic visibility.

Generative Engine Optimisation (GEO) is the practice of optimising your brand to be cited, recommended, and referenced by AI-powered search tools. It is distinct from traditional SEO but deeply complementary to it. The brands that master both will dominate the next decade of organic search.

SugarNova Group is the UK’s first dedicated GEO agency. We have built the methodology from the ground up: entity definition, structured content, schema architecture, and citation building. All integrated within our broader omnichannel growth system rather than offered as a point solution.

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Traditional SEO
Rank in blue links
Optimises for position in Google’s organic list. Keyword-driven. Backlink-driven. Essential but no longer sufficient on its own.
GEO
Be cited by AI
Optimises for citation in AI-generated answers. Entity-driven. Structure-driven. The next layer of organic visibility.
Our GEO Service

How we make your brand
the answer AI serves.

Our GEO methodology covers four integrated pillars. Each one builds the entity authority and structured signal strength that AI tools use when generating answers for commercial queries.

01
Entity Definition
We establish your brand as a clearly defined entity in the knowledge graph. This means consistent NAP data, Wikipedia/Wikidata presence, Google Business Profile optimisation, and structured entity markup across every touchpoint. AI tools can’t cite what they can’t identify.
02
Structured Content
We produce FAQ-rich, schema-marked-up content that AI models extract and cite directly. Every piece is structured to answer the exact questions your buyers ask AI tools, not the questions they type into a search bar. The two are fundamentally different, and most agencies still treat them as the same.— not the questions they type into a search bar. The two are fundamentally different.
03
Schema Architecture
Full JSON-LD schema implementation across Organisation, Service, FAQPage, BreadcrumbList, Article, and Person types. Schema is the language AI models use to understand your content with confidence. We implement it correctly from day one.
04
AI Citation Building
Earning mentions and references from the publications, directories, and authority sources that AI models use as training signals. This is where Glossy PR integration becomes a significant advantage. Earned media placements directly build GEO citation authority.— earned media placements directly build GEO citation authority.
05
AI Overview Optimisation
Specifically targeting Google’s AI Overviews for commercial queries in your category. We identify the queries triggering AI Overviews in your sector and engineer content that qualifies for inclusion.
06
Measurement & Reporting
Tracking AI citation frequency, AI Overview appearance rates, brand mention velocity across AI platforms, and the downstream traffic impact. We built the measurement framework because no standard tool existed when we launched.
Google AI OverviewsChatGPTPerplexityClaudeGeminiMicrosoft Copilot
Who Needs GEO?

If your buyers ask AI,
you need GEO.

Any brand in a category where buyers ask AI tools for recommendations before visiting a website. If someone might type “best [your category] in the UK” into ChatGPT, you need GEO, and you needed it yesterday.

Professional Services
Agencies, consultancies, law firms, accountants. Buyers research providers on AI before ever visiting a website.
Health & Wellness
Clinics, supplement brands, fitness businesses. AI is now the first stop for health queries.
Consumer Brands
Any DTC brand where AI tools are asked “what’s the best [category]?” for purchase recommendations.
SaaS & Technology
Software buyers ask AI for tool comparisons. If you’re not cited, you’re not in the consideration set.
eCommerce
AI is increasingly the first layer of product discovery. GEO gets your brand into AI-generated buying guides.
Hospitality & Lifestyle
Restaurant recommendations, hotel suggestions, experience discovery. All increasingly AI-generated.— all increasingly AI-generated.
Frequently Asked Questions

GEO questions,
straight answers.

What does GEO stand for in digital marketing?
GEO stands for Generative Engine Optimisation. It is the practice of optimising your brand and content to appear in AI-generated answers from tools including ChatGPT, Perplexity, Google AI Overviews, Gemini, and Microsoft Copilot. It is distinct from traditional SEO but complementary to it.
Is GEO replacing SEO?
No — GEO extends SEO, it does not replace it. Traditional SEO remains essential for Google’s organic results. GEO adds a second layer of visibility in AI-generated answers. Brands that master both will dominate search over the next decade. SugarNova Group is the UK’s first dedicated GEO agency, positioned specifically to lead in this space.’s organic results. GEO adds a second layer of visibility in AI-generated answers. Brands that master both will dominate search over the next decade. SugarNova Group delivers both within one integrated strategy.
How long does GEO take to show results?
GEO results can appear significantly faster than traditional SEO. With correct entity definition, structured data, and FAQ-optimised content, brands can begin appearing in Google AI Overviews within 2 to 6 weeks of implementation. Citation building across ChatGPT and Perplexity typically shows measurable progress within 60 to 90 days.
Why is SugarNova the UK’s first GEO agency?
SugarNova Group began building the GEO methodology in 2024 as AI search tools began material growth in commercial query volume. We were the first UK agency to formally define GEO as a distinct service, build a dedicated methodology, and begin publishing original GEO content. No UK competitor had staked this category when we launched. We own it.
How does GEO integrate with your other services?
GEO integrates naturally with every other SugarNova Group service. PR coverage through Glossy PR earns citations that directly build GEO authority. Paid media amplifies the brand signals AI tools use for entity recognition. SEO content is structured to dual-qualify for traditional rankings and AI citations simultaneously. The integration is a structural advantage that standalone GEO agencies cannot replicate.
What does a GEO retainer cost?
GEO retainer pricing depends on the scope of entity definition work required, content production volume, and integration with existing SEO and PR services. The best starting point is a strategy call where we audit your current AI citation status and map the gap. Book at book.sugarnova.com.
Get Started

Be the answer
AI serves.

Book a 30-minute GEO strategy call. We’ll audit your current AI citation status, identify the gaps, and show you exactly how fast we can close them.

Book Your GEO Strategy Call

No commitment. No pitch. Just strategy.