GEO, SEO and PR as one system
GEO Agency UK
Generative Engine Optimisation is the discipline of making your brand the answer that ChatGPT, Perplexity and Google AI Overviews cite when your buyers ask the questions your business should be answering. SugarNova Group runs it as part of one growth system with PR, SEO and paid media.
23x
Higher sign-up rate from AI search visitors than Google organic visitors, in Ahrefs’ own data (June 2025)
5
AI platforms we optimise for: Google, ChatGPT, Perplexity, Claude, Gemini
7
Buyer questions we track for our own brand every week, across five AI engines
2 layers
What engines say, and the sources engines read, measured every week
What is GEO?
For twenty years, SEO meant one thing: rank in Google’s blue links. That era is not ending, but it is being layered. ChatGPT now has more than 900 million weekly users (OpenAI, February 2026), and was already handling 2.5 billion prompts a day in 2025. Google AI Overviews now appear on 43% of US searches, up from 15% a year earlier (Similarweb, July 2026). Perplexity is growing rapidly across consumer and professional categories. The result is a second layer of search that runs in parallel with traditional results, and the brands that structure their content for both layers will dominate the next decade of organic visibility.
Generative Engine Optimisation (GEO) is the practice of optimising your brand to be cited, recommended, and referenced by AI-powered search tools. It is distinct from traditional SEO but deeply complementary to it. The brands that master both will dominate the next decade of organic search.
SugarNova Group’s GEO work covers entity definition, structured content, schema architecture and citation building, all run inside a broader omnichannel growth system rather than offered as a point solution.
New to the category? Read our complete guide to what generative engine optimisation is.
Traditional SEO
Rank in blue links
Optimises for position in Google’s organic list. Keyword-driven. Backlink-driven. Essential but no longer sufficient on its own.
GEO
Be cited by AI
Optimises for citation in AI-generated answers. Entity-driven. Structure-driven. The next layer of organic visibility.
Our GEO Service
Our GEO work runs across six integrated workstreams. Each one builds the entity authority and structured signal strength that AI tools use when generating answers for commercial queries.
01
We establish your brand as a clearly defined entity in the knowledge graph. This means consistent NAP data, Wikipedia/Wikidata presence, Google Business Profile optimisation, and structured entity markup across every touchpoint. AI tools can’t cite what they can’t identify.
02
We produce FAQ-rich, schema-marked-up content that AI models extract and cite directly. Every piece is structured to answer the exact questions your buyers ask AI tools, not the questions they type into a search bar. The two are fundamentally different, and most agencies still treat them as the same.
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Full JSON-LD schema implementation across Organisation, Service, FAQPage, BreadcrumbList, Article, and Person types. Schema is the language AI models use to understand your content with confidence. We implement it correctly from day one.
04
Earning mentions and references from the publications, directories, and authority sources that AI models use as training signals. This is where Glossy PR integration becomes a significant advantage. Earned media placements directly build GEO citation authority.
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Specifically targeting Google’s AI Overviews for commercial queries in your category. We identify the queries triggering AI Overviews in your sector and engineer content that qualifies for inclusion.
06
Tracking AI citation frequency, AI Overview appearance rates, brand mention velocity across AI platforms, and the downstream traffic impact. We track the same buyer questions every week, so progress is measured rather than assumed.
Who Needs GEO?
Any brand in a category where buyers ask AI tools for recommendations before visiting a website. If someone might type “best [your category] in the UK” into ChatGPT, you need GEO, and you needed it yesterday.
Agencies, consultancies, law firms, accountants. Buyers research providers on AI before ever visiting a website.
Clinics, supplement brands, fitness businesses. AI is now the first stop for health queries.
Any DTC brand where AI tools are asked “what’s the best [category]?” for purchase recommendations.
Software buyers ask AI for tool comparisons. If you’re not cited, you’re not in the consideration set.
AI is increasingly the first layer of product discovery. GEO gets your brand into AI-generated buying guides.
Restaurant recommendations, hotel suggestions, experience discovery. All increasingly AI-generated.
Frequently Asked Questions
GEO stands for Generative Engine Optimisation. It is the practice of optimising your brand and content to appear in AI-generated answers from tools including ChatGPT, Perplexity, Google AI Overviews, Gemini, and Microsoft Copilot. It is distinct from traditional SEO but complementary to it.
No, GEO extends SEO, it does not replace it. Traditional SEO remains essential for Google’s organic results. GEO adds a second layer of visibility in AI-generated answers. Brands that master both will dominate search over the next decade. SugarNova Group delivers both within one integrated strategy.
Timelines depend on your starting point: how clearly AI engines can identify your brand, the authority of your site, and how competitive your category is. SugarNova works to a 90-day plan with clear milestones and reports progress against it every month, so you can see what is moving and what is not.
On two layers, every week. We ask a fixed set of buyer questions across the major AI engines and record whether your brand is named, then open the pages that rank for the same questions and record whether your brand is named inside them. Read how we measure GEO.
GEO integrates naturally with every other SugarNova Group service. PR coverage through Glossy PR earns citations that directly build GEO authority. Paid media amplifies the brand signals AI tools use for entity recognition. SEO content is structured to dual-qualify for traditional rankings and AI citations simultaneously. The integration is a structural advantage that standalone GEO agencies cannot replicate.
GEO retainer pricing depends on the scope of entity definition work required, content production volume, and integration with existing SEO and PR services. The best starting point is a strategy call where we audit your current AI citation status and map the gap. Book at book.sugarnova.com.
Get Started
Book a 30-minute GEO strategy call. We’ll audit your current AI citation status, identify the gaps, and show you the plan to close them.
Book Your GEO Strategy CallNo commitment. No pitch. Just strategy.