Clients choose a solicitor at a stressful moment and they choose quickly. They search, read reviews, ask AI who to trust and call two or three firms. We make your firm the one that ranks, gets named and calls back first.
Paying lead directories and comparison sites for enquiries you share with three other firms.
Generic enquiries for low-value matters while the practice areas you want to grow stay quiet.
Enquiries waiting hours for a call back, by which time the client has instructed someone else.
We run PR, SEO, AI search and paid as one system for law firm businesses, so each channel makes the next one cheaper.
Partner commentary in national, legal and regional press that makes your firm the quoted authority.
How digital PR works →Practice area and location pages that rank for searches such as "[practice area] solicitor [town]".
How SEO works →Consistent firm information, reviews and coverage so AI engines name you when clients ask who to trust.
How AI search works →Google Search capturing clients ready to instruct, with intake follow-up that books the consultation.
See Booked Out →More clients are starting to ask AI to recommend a solicitor before they search. Firms with clear practice area pages, published pricing where the SRA requires it, reviews and press commentary are the ones those answers cite.
This page is reviewed and updated every year, so the advice stays current.
Law firm marketing is how a firm attracts and converts clients for the practice areas it wants to grow. For most firms that means ranking practice area pages locally, earning press commentary for partners, building reviews and running Google Search for clients ready to instruct.
Rank a dedicated page for each practice area and location, keep reviews flowing, place partners as commentators in the press, and answer enquiries fast. Most clients contact more than one firm, so speed of response is often what decides the instruction.
We write to the SRA Code of Conduct and Transparency Rules, including price and service information where it is required, and your COLP signs off every page and campaign before it runs.
A short call. We look at where your enquiries come from today, test how AI answers describe you, and show you the three things we would change first. No obligation.
Book your free audit