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Marketing by sector

Marketing built for your sector.High-ticket services and DTC brands.

Every sector buys differently. A dental patient, a care home family and a fashion shopper each research, compare and decide in their own way. We build PR, SEO, AI search and paid media around how your buyers actually decide.

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How we work in every sector

Week 1Audit: where enquiries come from and how AI describes you
Weeks 2 to 4Fix tracking, pages and follow-up so nothing leaks
Month 2PR, SEO and AI search building authority
Month 3+Paid media scaled on what converts

The order changes by sector. The principle doesn't: fix the leaks before you buy more traffic.

High-ticket services

Where every enquiry counts.

Lead generation, reputation and follow-up for businesses where choosing a provider is a considered, high-value decision.

DentalPrivate patients for implants, aligners and other private treatment, not price shoppers.Law firmLegal marketing that brings more of the work you want, from clients ready to instruct.ConstructionA pipeline you can see a year ahead, not a list of tyre-kickers.AccountancyFewer low-fee bookkeeping jobs. More advisory work.Estate agencyMore valuations booked. More vendors who list with you.RecruitmentClients who call you first, and candidates who apply.SaaSDemos booked by buyers who fit, not sign-ups that churn.ManufacturingTechnical buyers and procurement teams who find you first.Care homeEnquiries from families who have already chosen you.HotelKeep the commission. Own the guest.Holiday letMore direct bookings. Fewer empty weeks.Home improvementKitchens, bathrooms, windows, extensions and garden rooms.ArchitectureCommissions that fit your practice, from clients who value design.Independent schoolOpen days booked. Families who enrol.VeterinaryMore registrations and health plan members, locally.Financial adviceFewer enquiries outside your service. More clients you can serve well.AutomotiveFor independent dealers, specialists and automotive brands.FintechCustomers who sign up, stay and recommend you.FranchiseRecruit franchisees. Fill their diaries.

DTC and ecommerce

Brands that sell direct.

Profitable growth for brands that sell online, measured on margin rather than revenue alone.

EcommerceProfitable growth for DTC brands, not revenue bought at a loss.ShopifyTraffic that buys, on a store built to convert.FashionDemand for your brand, not just your sale.Food and drinkFor food, drink, wine and spirits brands selling direct and in retail.JewelleryNot just Christmas and Valentine's Day.Sports and fitness brandFor sports, fitness, outdoor and activewear brands.Pet brandFor pet food, treats, accessories and care brands.LuxuryDesire first. Performance that respects it.

Not listed?

If buyers research before they buy, the engine works.

These are the sectors we write about most. If yours isn't here, book an audit and we'll tell you honestly whether we're the right fit.

Free growth audit

Plan your 2027 growth.

A short call. We look at where your enquiries come from today, test how AI answers describe you, and show you the three things we would change first.

Book your free audit