SugarNova insights
Growth insights for DTC and high-ticket founders
How PR, SEO, AI search and paid media work as one growth engine. Written by Shayne Williams and the SugarNova team.
Wedding Venue Marketing: How Venues Book Years of Dates
How wedding venues fill years of dates: the Brochure-to-Viewing Pipeline SugarNova used for a venue that confirmed 100+ weddings in around nine months, the channel mix, what an agency costs and the four numbers to track instead of enquiries.
CRO Agency Pricing UK: What Conversion Optimisation Costs in 2026
What UK CRO agencies charge in 2026, from £2,000 to £10,000+ a month, and the Break-Even Uplift Test that shows what conversion uplift each fee band must deliver at £100,000, £250,000 and £500,000 monthly revenue. Includes when a retainer is not worth buying yet and how CRO spend converts to enterprise value.
Best CRO Agency UK: The 2026 Evidence-Led Shortlist
Seven UK CRO agencies compared on Semrush Authority Score, referring domains and live category rankings pulled 18 September 2026, including SugarNova's own position at the bottom of the table. A five-step shortlisting method and the four red flags that remove most of the field before a discovery call.
CRO Agency London: A 2026 Buyer's Guide for Founders
Twenty near-identical pages rank for CRO agency London and almost none tell you how to tell one agency from another. A buyer-side guide with live search and authority data, a shortlisting sequence, and the arithmetic linking conversion rate to enterprise value.
Conversion Rate Optimisation: Where Your Funnel Is Leaking and How to Fix It
Conversion leakage concentrates in four places: landing page alignment, social proof distribution, mobile experience and the checkout flow. How to find each one and what closing it is worth.
How to Get Featured in the Press: The Glossy PR Methodology
Press placements in Vogue, Tatler, and the national titles are not about vanity. They are commercial infrastructure. Here is the Glossy PR methodology for earning coverage that converts.
How to Scale Your eCommerce Brand from £1M to £10M ARR
Most eCommerce brands hit a growth ceiling at £1M to £2M annual revenue. The ones that break through to £10M all share one characteristic: they built multi-channel growth systems, not single-channel campaigns.
Why Omnichannel Marketing Is the Only Strategy That Compounds
Single-channel strategies plateau. Omnichannel strategies compound. Here is why SugarNova Group builds every client's growth across paid, organic, earned and AI search simultaneously.