For DTC eCommerce brands · After Black Friday

When peak's over, read it.Turn your Black Friday data into a 2027 plan.

Peak tells you more about your brand than any other month: what customers really cost, which ones will come back, and how much of your demand only exists when there's a discount. We'll read it with you and build next year's plan from it.

Book your post-peak review Growth in 2027 →
What we look at
  1. SpendCost per new customer by channel, peak against the rest of the year
  2. CohortThe customers you bought at peak, and how many are likely to return
  3. DemandSearches for your brand before, during and after peak
  4. AIWhat ChatGPT and Google's AI answers say when buyers ask about your category
  5. FunnelWhere your site lost buyers at the busiest point of the year
One short call. Findings live, no deck to wait for.
The peak hangover

Big revenue. Bigger questions.

01

You bought revenue at peak prices

Ad costs climb through Black Friday. A strong top line can hide customers who cost more than they will ever be worth.

02

Discount buyers don't always return

If your demand only shows up with a code, you have a pricing problem, not a growth plan.

03

January resets the auction

Spend falls back after Christmas. Brands with real brand demand and authority keep selling. The rest go quiet.

What to fix before 2027

Grow without buying every sale.

Build demand without discounts

PR and content that make people search for you by name.

Get named by AI

Be the brand AI engines recommend when buyers ask about your category.

Win back peak buyers

Email and SMS flows that turn one-off peak customers into repeat ones.

Fix the leaks

CRO on the product pages and checkout that peak traffic exposed.

Re-plan paid

Budget by quarter against cost per new customer, not return on ad spend alone.

One plan, one team

PR, AI search, SEO, paid and CRO run as one engine, not five suppliers.

Then what?

Your review becomes your 2027 plan.

Whether you work with us or not, the review leaves you with the first three moves for 2027: where to cut, where to invest and what to fix first. If we're a fit, we'll recommend one scope on the call. If not, we'll say so.

Planning beyond ecommerce? See what changes for marketing in 2027.Growth in 2027 →
Is the review for you?

Built for DTC brands that want 2027 to compound.

You sell direct to consumers online
Peak was big, but margin was tight
Paid costs keep rising
You want growth that doesn't depend on discounts
You want a plan for 2027 before the new year
FAQs

A short review of your Black Friday and Christmas performance: cost per new customer by channel, the quality of the customers you acquired, branded search and AI visibility. It ends with the three moves we would make first in 2027.

Next step

Read your peak.
Plan your year.

A short call. Bring your peak numbers and leave with the first three moves for 2027.

Book your post-peak review