Families choose a care home under pressure and they check everything: CQC ratings, reviews, visits and, increasingly, AI. We help them find your home, trust it and book a visit, then make sure every enquiry gets a warm, fast response.
Every empty room is lost income, and enquiries come in bursts you can't predict.
Referrals bring enquiries, but you can't plan around them or reach families who are researching early.
A family calls three homes in a day. The one that responds warmly and quickly gets the visit.
We run PR, SEO, AI search and paid as one system for care home businesses, so each channel makes the next one cheaper.
Positive local stories about residents, staff and activities in regional press.
How digital PR works →Care-type and location pages that rank for searches such as "dementia care home [town]".
How SEO works →Reviews, CQC information and local coverage so AI names your home when families ask for recommendations.
How AI search works →Meta and Google campaigns to adult children in your area, with enquiries routed to your team at once.
See Booked Out →Adult children are starting to ask AI which local homes are best for a parent's needs. Homes with detailed reviews, clear care information and positive coverage give AI engines something to cite.
This page is reviewed and updated every year, so the advice stays current.
Rank pages for each type of care in your area, keep family reviews flowing, share positive local stories, and run campaigns aimed at adult children. Above all, respond fast and warmly, because families contact several homes at once.
Yes. Searches for a type of care in a town carry high intent and moderate competition, so strong local pages can bring steady enquiries.
Yes. Groups need a page per home and per care type, with shared authority from group-level PR. We scope it after the audit.
A short call. We look at where your enquiries come from today, test how AI answers describe you, and show you the three things we would change first. No obligation.
Book your free audit