With VAT on fees since January 2025, families are weighing every option. Schools that are visible, distinct and quick to respond are winning the enquiries. We help you reach the right families and turn interest into open day visits and enrolments.
Since VAT was applied to fees from January 2025, more families compare schools on value.
Families attend, then go quiet, and nobody follows up in a structured way.
Every prospectus says the same things, so families can't see why yours is different.
We run PR, SEO, AI search and paid as one system for independent school businesses, so each channel makes the next one cheaper.
Stories about pupils, staff and results in regional and education press.
How digital PR works →Pages that rank for searches such as "independent schools [area]" and specialism searches.
How SEO works →Clear school information, reviews and coverage so AI names you when parents ask.
How AI search works →Meta campaigns to parents in your catchment, driving open day bookings with structured follow-up.
See Booked Out →Parents are asking AI to compare schools on results, specialisms and fees. Schools with clear information, inspection reports linked and positive coverage give AI engines something to cite.
This page is reviewed and updated every year, so the advice stays current.
Make the school's strengths easy to find and understand, rank pages for local and specialism searches, earn regional coverage, run campaigns to open days, and follow up every family in a structured way.
Since January 2025 VAT has applied to independent school fees, so families compare more carefully. Clear value, visible results and fast, personal follow-up matter more than ever.
Yes, for open day bookings in particular, when campaigns target parents in your catchment and are followed up properly.
A short call. We look at where your enquiries come from today, test how AI answers describe you, and show you the three things we would change first. No obligation.
Book your free audit