Platform fees are rising and the tax rules changed. Holiday let owners need more bookings direct, at better rates, across more of the year. We build the search presence, coverage and campaigns that get you there.
Most bookings come through Airbnb and agencies, with fees and rules you don't control.
Peak weeks sell themselves, while spring, autumn and winter leave gaps.
Since the furnished holiday lettings tax regime ended in April 2025, every booking has to work harder.
We run PR, SEO, AI search and paid as one system for holiday let businesses, so each channel makes the next one cheaper.
Features in travel round-ups and regional press that put your property on wish lists.
How digital PR works →Pages that rank for specific searches such as "dog-friendly cottage [area]" and "lodge with hot tub [area]".
How SEO works →Reviews and round-up features so AI suggests your property when guests ask.
How AI search works →Meta campaigns to past guests and lookalikes, driving direct bookings in quiet weeks.
See Booked Out →Guests describe exactly what they want and ask AI to find it. Properties with detailed pages for each feature, strong reviews and travel coverage match those requests and get suggested.
This page is reviewed and updated every year, so the advice stays current.
Build your own site with a booking system, rank pages for the specific searches guests make, earn round-up features, and market to past guests. Give a clear reason to book direct.
Most owners shouldn't leave entirely. The goal is to shift a growing share of bookings direct, so platforms become a top-up rather than the whole business.
The furnished holiday lettings tax regime was abolished from April 2025, which removed several tax advantages. That makes margin per booking, and so direct bookings, more important.
We work best with owners and operators of several properties, where direct bookings make a meaningful difference. We'll tell you straight on the audit if it isn't a fit.
A short call. We look at where your enquiries come from today, test how AI answers describe you, and show you the three things we would change first. No obligation.
Book your free audit