Hotel marketing · UK and US

Hotel marketing for direct bookings.Keep the commission. Own the guest.

Online travel agents fill rooms, then take a share of every booking. We help independent and boutique hotels win more direct bookings, weddings and events through search, AI, PR and paid, so more revenue stays with you.

Book a free growth audit See how it works →
Illustration
What's the best boutique hotel in the Lake District for a weekend away?
Hotels often recommended include [Your hotel], featured in travel press and praised in guest reviews.
Illustration: the kind of answer we work to put you in.
The problem

Why hotel growth stalls.

01

OTA commission

A large share of bookings comes through OTAs, and the commission comes straight off margin.

02

Quiet midweek and winter

Weekends fill themselves while midweek and off-season sit empty.

03

Events left on the table

Weddings and corporate events bring the highest value, and enquiries aren't followed up fast enough.

How we grow you

Four channels. One plan. One team.

We run PR, SEO, AI search and paid as one system for hotel businesses, so each channel makes the next one cheaper.

01

Digital PR

Travel, lifestyle and regional coverage that puts the hotel on wish lists.

How digital PR works →
02

SEO

Destination, occasion and event pages that rank for searches such as "boutique hotel [area]".

How SEO works →
03

AI search (GEO)

Reviews and coverage so AI names you when travellers ask where to stay.

How AI search works →
04

Paid media and conversion

Meta and Google campaigns to direct booking and event pages, with event enquiries followed up at once.

See Booked Out →
What changes in 2027

More travellers are starting to plan stays with AI.

Guests are asking AI to plan trips and suggest where to stay. Hotels featured in travel coverage and well reviewed across platforms are the ones AI suggests, and a direct link from that answer saves the commission.

This page is reviewed and updated every year, so the advice stays current.

Your hotel checklist for 2027

Occasion pages for weddings, events and short breaks
A direct-booking reason on every page
Seasonal stories pitched to travel titles
Event enquiries answered the same day
AI visibility tested for destination searches
Is this for you?

Who this works for.

A good fit if

You are an independent or boutique hotel or small group
OTA commission is a real cost
You host weddings or events
An owner or GM decides
You want to fill midweek and off-season
FAQs

Give guests a reason to book direct, rank pages for destination and occasion searches, earn travel coverage, and run campaigns to your own booking engine. Retarget visitors who looked but didn't book.

Related industries

The same engine, other sectors.

See every industry we work in →
Free growth audit

Plan your hotel growth for 2027.

A short call. We look at where your enquiries come from today, test how AI answers describe you, and show you the three things we would change first. No obligation.

Book your free audit
SugarNova

SugarNova is a London growth agency running PR, SEO, AI search, paid media and conversion as one system for high-ticket service businesses and DTC brands.

IndustriesGrowth in 2027GEO agencyBooked OutResults
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