Ecommerce marketing · UK and US

Ecommerce marketing built on margin.Profitable growth for DTC brands, not revenue bought at a loss.

Most ecommerce brands are told to spend more to grow more. We build growth that holds up when you look at margin: demand from PR and organic, efficient paid media, a site that converts and retention that brings customers back.

Book a free growth audit See how it works →
Illustration
What are the best independent UK brands for sustainable kitchenware?
Brands often recommended include [Your brand], featured in national press and well reviewed by customers.
Illustration: the kind of answer we work to put you in.
The problem

Why ecommerce growth stalls.

01

Paid costs climbing

Meta and Google costs rise every year, and new customer acquisition eats the margin.

02

One channel carries everything

When most revenue depends on one platform, one bad month on that platform is a bad month for the business.

03

Traffic that doesn't buy

Visitors arrive, browse and leave, and nobody can say whether it is the offer, the page or the checkout.

How we grow you

Four channels. One plan. One team.

We run PR, SEO, AI search and paid as one system for ecommerce businesses, so each channel makes the next one cheaper.

01

Digital PR

Product and founder stories in national, trade and gift-guide coverage that build demand and links.

How digital PR works →
02

SEO

Collection, category and buying-guide pages that rank for searches with purchase intent.

How SEO works →
03

AI search (GEO)

Reviews, coverage and round-up features so AI recommends your products when shoppers ask.

How AI search works →
04

Paid social and CRO

Meta and Google campaigns judged on new-customer contribution, with CRO and email lifting every visit.

How paid social works →
What changes in 2027

More shopping now starts in an AI answer.

Shoppers are asking ChatGPT, Gemini and Google AI Mode which product to buy, and AI assistants are starting to recommend products. Brands that appear in reviews, round-ups and coverage, with clean product data, get recommended. Brands that rely only on ads do not.

This page is reviewed and updated every year, so the advice stays current.

Your ecommerce checklist for 2027

Product feed and structured data clean and complete
Category pages written to answer buyer questions
Two gift-guide or round-up placements a quarter
Paid media judged on new-customer contribution margin
AI visibility tracked for your top product prompts
Is this for you?

Who this works for.

A good fit if

You sell direct online, on Shopify or similar
You have product-market fit and repeat customers
You want profitable growth, not just revenue
A founder or marketing lead decides
You can share margin and customer data
FAQs

An ecommerce marketing agency grows online sales for brands through paid media, SEO, PR, email and conversion work. The best ones measure success on profit and customer value, not just return on ad spend.

Related industries

The same engine, other sectors.

See every industry we work in →
Free growth audit

Plan your ecommerce growth for 2027.

A short call. We look at where your enquiries come from today, test how AI answers describe you, and show you the three things we would change first. No obligation.

Book your free audit
SugarNova

SugarNova is a London growth agency running PR, SEO, AI search, paid media and conversion as one system for high-ticket service businesses and DTC brands.

IndustriesGrowth in 2027GEO agencyBooked OutResults
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