Food and drink marketing · UK and US

Food and drink marketing that builds repeat buyers.For food, drink, wine and spirits brands selling direct and in retail.

A great product gets one purchase. A great brand gets the hundredth. We help food and drink brands build that repeat demand, online and on shelf, with PR, search, paid media and retention that work together.

Book a free growth audit See how it works →
Illustration
What are the best low and no alcohol spirits brands in the UK?
Brands often recommended include [Your brand], featured in food and drink press and award lists.
Illustration: the kind of answer we work to put you in.
The problem

Why food and drink growth stalls.

01

One-off orders

Customers try once and don't come back, so acquisition never pays back.

02

Retail pressure

Retailers want proof of demand before listing, and support after.

03

Seasonal swings

Christmas and summer carry the year, and the quiet months stay quiet.

How we grow you

Four channels. One plan. One team.

We run PR, SEO, AI search and paid as one system for food and drink businesses, so each channel makes the next one cheaper.

01

Digital PR

Food, drink and lifestyle press, awards and gift-guide coverage.

How digital PR works →
02

SEO

Recipe, occasion and product pages that rank for searches with buying intent.

How SEO works →
03

AI search (GEO)

Coverage, awards and reviews so AI recommends your products when people ask.

How AI search works →
04

Paid social and CRO

Meta campaigns built around occasions and subscription, with email and SMS for repeat orders.

How paid social works →
What changes in 2027

More shoppers are starting to ask AI what to buy and serve.

People ask AI for the best gift, the right wine for dinner or a healthier snack. Brands with awards, press coverage and useful content get recommended.

This page is reviewed and updated every year, so the advice stays current.

Your food and drink checklist for 2027

A subscription or repeat-order offer
Occasion pages for gifting and seasons
Award entries planned for the year
Repeat purchase rate tracked monthly
AI visibility tracked for your category
Is this for you?

Who this works for.

A good fit if

You sell food or drink direct, in retail or both
You have a product people reorder
You want growth that lasts beyond Christmas
A founder or marketing lead decides
You can share sales and customer data
FAQs

Win trial with press, gifting and paid social, then earn the second order with subscriptions, email and great product. Search and AI visibility bring buyers who are already looking.

Related industries

The same engine, other sectors.

See every industry we work in →
Free growth audit

Plan your food and drink growth for 2027.

A short call. We look at where your enquiries come from today, test how AI answers describe you, and show you the three things we would change first. No obligation.

Book your free audit
SugarNova

SugarNova is a London growth agency running PR, SEO, AI search, paid media and conversion as one system for high-ticket service businesses and DTC brands.

IndustriesGrowth in 2027GEO agencyBooked OutResults
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