Facebook & Meta Ads Agency UK

Paid media that
pays back.

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Performance-led paid acquisition across Meta, TikTok and Google. Data-driven creative, precise audience architecture, and full-funnel tracking from first impression to closed sale. We don’t run ads. We build revenue machines.

14x
Peak ROAS achieved for a UK food & FMCG brand
3.5–4x
Sustained ROAS from launch for a US supplement brand
1.1x
What we inherited. The previous agency’s best effort.
3
Platforms mastered: Meta, TikTok and Google
Why Most Paid Media Fails

Ads don’t fail.
Strategy does.

The most common paid media failure is not a creative problem or a budget problem. It is a strategy problem. Brands run campaigns with unclear objectives, audiences built on assumption rather than data, and landing pages that were never built to convert. Money in, vanity metrics out. No clear commercial thread connecting the ad spend to the business outcome.

SugarNova Group approaches paid media differently. We start with the commercial objective, the actual revenue number you need, and build backwards. What ROAS is required at your margin? What cost per acquisition can the business sustain? What creative, audiences, and landing experience will deliver that? Then, and only then, do we press play.

We have taken a food brand from 1.1x to 14x ROAS on the same budget. We have launched a US supplement brand from zero to tens of millions in revenue. We have rebuilt failed paid strategies and turned them into the primary growth driver for the business. The results are on our results page.

See the results →
What we fix before we launch
01Commercial objective: ROAS target, CAC ceiling, and revenue goal defined before anything else
02Audience architecture: ICP-led targeting, not platform default audiences
03Creative strategy: hook, format, and message matched to funnel stage and platform
04Landing page: conversion-optimised, aligned to ad message, built to close not bounce
05Tracking stack: pixel, events, attribution configured before first pound is spent
01
Meta Ads (Facebook & Instagram)
Full-funnel Meta campaigns across Facebook and Instagram. Prospecting, retargeting, and retention architecture. Creative testing at scale. Catalogue ads, lead gen, and conversion campaigns built for sustainable ROAS, not short-term spikes.
02
TikTok Ads
TikTok performance campaigns for brands ready to scale on the fastest-growing paid channel. Native creative formats, trend-informed hooks, and audience targeting that converts discovery intent into commercial action.
03
Google Ads
Search, Shopping, Performance Max and Display. High-intent keyword capture, smart bidding strategy, and campaign architecture built to capture buyers at the exact moment they are looking for your solution.
04
Paid Creative
Creative strategy, copywriting, and content direction for paid ads. Hooks, formats, and messaging matched to platform and funnel stage. Creative is the primary variable in paid performance. We treat it as a commercial discipline.— we treat it as a commercial discipline.
05
eCommerce Paid
Paid acquisition for Shopify and WooCommerce brands. Catalogue management, dynamic product ads, abandoned cart retargeting, and seasonal campaign strategy. Every campaign integrates with your CRO and email stack.
06
Reporting & Attribution
Full-stack tracking: Meta Pixel, Google Tag Manager, GA4, and server-side events where needed. Weekly performance reporting on the metrics that matter: ROAS, CAC, MER, and revenue attributed to paid. No vanity metrics.— ROAS, CAC, MER, and revenue attributed to paid. No vanity metrics.
Frequently Asked Questions

Paid media questions,
straight answers.

How much should I spend on Facebook Ads?
Budget should be determined by your target CAC and the volume of leads or sales you need, not an arbitrary percentage of revenue. As a starting point, most brands need a minimum of £1,500 to £3,000 per month in ad spend to generate meaningful data and exit the learning phase. We model the right budget for your specific objectives in the strategy call before any campaign is built.
What ROAS can I expect from Meta Ads?
ROAS depends on your margin, price point, creative quality, and how well your funnel converts. We have achieved 14x ROAS for a food brand and sustained 3.5x–4x from launch for a supplement brand. We will not give you a number before auditing your current setup.–4x from launch for a supplement brand. We will not give you a number before auditing your current setup — but we will give you a realistic target based on your margins and market before asking you to spend anything.
Do you manage TikTok Ads as well as Meta?
Yes. We manage campaigns across Meta (Facebook and Instagram), TikTok, and Google. For most consumer brands, we recommend a blended approach: Meta for retargeting and bottom-of-funnel, TikTok for discovery and top-of-funnel, Google for intent capture. Each platform plays a specific role in the funnel.— Meta for retargeting and bottom-of-funnel, TikTok for discovery and top-of-funnel, Google for intent capture. The right mix depends on your audience and where your buyers spend their time.
What makes SugarNova different from other paid media agencies?
Three things. First, we start with your commercial objective, not a platform metric. Second, we integrate paid media with SEO, GEO, and CRO, so every paid click lands on a page built to convert, and organic channels reduce the CAC that paid has to carry. Third, we treat creative as the primary performance variable, not an afterthought.— so every paid click lands on a page built to convert, and organic channels reduce the CAC that paid has to carry. Third, our results are public. Go to sugarnova.com/results and read the actual numbers.
How long before we see results?
Most campaigns exit the Meta learning phase within 7–14 days. Meaningful ROAS data typically emerges within the first 30 days. Optimal performance, once creative and audience architecture is refined, is usually reached by month two or three. We set clear expectations upfront.–14 days. Meaningful ROAS data typically emerges within the first 30 days. Optimal performance, once creative and audience architecture is refined, is usually reached by month two or three. We set clear milestones at onboarding so you know exactly what to expect and when.
Get Started

Stop funding
your competitors’ growth.

Book a free paid media audit. We’ll review your current campaigns, identify what’s wasting budget, and show you what the numbers should look like.

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Free audit. No commitment. No pitch.