SugarNova Group was founded in 2016, growing out of London’s hospitality scene before rapidly expanding into one of the UK’s most commercially-driven growth groups.
SugarNova Group is a UK growth agency for founders building a business someone will want to buy. We call it Exit-Led Growth. Most growth work optimises for this quarter's revenue. Exit-Led Growth optimises for the multiple a buyer will pay, which means margin, retention, concentration risk and the things that survive due diligence. We work with ambitious operators in DTC eCommerce and high-ticket lead generation.
The founder’s 12 years in corporate — managing people, customers, trade and compliance — gave the business a foundation most agencies never have. And it showed. Within two years, the group was working with global brands including Budweiser and FIFA, representing them at the 2018 World Cup in Russia.
When the pandemic shut down hospitality, the business did not pause. It pivoted. Moving from serving London restaurants to running campaigns for brands across the world, building out the team to match.
Rather than adding services through headcount, the group scaled through acquisition — buying best-in-class agencies and building a model where clients get one team, one strategy, and no gaps.
Today the group operates through two specialist brands, SugarNova and Glossy PR, giving clients access to PR, SEO, paid media, CRO, and growth strategy through a single, accountable team.
Book a strategy call →The group operates through two specialist brands — SugarNova and Glossy PR — giving clients access to every growth discipline through a single strategy and a single point of accountability.
Book a 30-minute strategy call. We’ll audit your current growth stack and show you what the group can do differently.
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