Conversion Rate Optimisation Agency
SugarNova turns the traffic you already have into revenue. A UK CRO agency for DTC and high-ticket brands, built on research, experimentation and iteration.
Book a growth auditWhat a CRO agency does
Conversion rate optimisation is the practice of increasing the percentage of your existing website visitors who take a valuable action, such as buying or booking. Rather than paying for more traffic, a CRO agency raises the revenue earned from every visitor you already attract, using analytics, user research, A/B testing and design.
Our CRO process
Site and funnel audit
In week one we audit your site and full funnel, mapping where visitors drop and where revenue leaks.
Redesign and A/B testing
We redesign your highest-impact pages and run a structured A/B testing cycle against clear hypotheses.
Email flows
We build or rebuild the flows that recover revenue: welcome, abandoned cart, browse abandonment and post-purchase.
Checkout optimisation
We remove friction at the checkout, the single highest-leverage point in most funnels.
Reporting and iteration
Monthly conversion reporting with cohort analysis, feeding the next round of tests.
CRO for ecommerce and Shopify
Most of our CRO work is for DTC and ecommerce brands, including Shopify and Shopify Plus stores. We optimise product pages, collection pages, cart and checkout, then wire the email flows that turn one purchase into repeat revenue.
Where CRO sits in your growth stack
CRO converts the traffic every other channel sends. It compounds the return on your AI SEO, GEO and digital PR. The more visitors those channels earn, the more revenue disciplined CRO returns from them.
Frequently asked questions
What does a CRO agency do?
A conversion rate optimisation agency increases the percentage of your existing website visitors who take a desired action, such as buying or booking. It combines analytics, user research, A/B testing and design to raise revenue per visitor without increasing traffic spend.
How long does CRO take to show results?
Early wins from clear friction fixes can appear within the first testing cycle of 4 to 6 weeks. Statistically reliable uplift from a structured experimentation programme typically compounds over 3 to 6 months.
How is CRO different from SEO?
SEO and GEO bring the right people to your site. CRO converts more of them once they arrive. They compound: CRO raises the return on every visitor that SEO, GEO and paid media send, which is why SugarNova runs them as one integrated system.
See where your funnel leaks revenue
Book a free 20-minute growth audit and we will show you the highest-leverage conversion fixes on your site.
Book a growth audit