Everything you
need to know.

SugarNova Group is a UK digital marketing agency group comprising two specialist agencies: SugarNova Agency and Glossy PR. Founded in 2016, the group delivers PR, SEO, GEO, Paid Media, Lead Generation, and CRO through one integrated operating system. We are also the UK’s first dedicated GEO agency.

SugarNova Group is based in London, United Kingdom. We work with brands across the UK, US, and internationally.

We work with ambitious brands at a range of growth stages — from scaling startups with strong product-market fit to established businesses with seven and eight-figure revenues. The common denominator is commercial ambition. If you are trying to grow and need a team that treats marketing as a commercial discipline, we want to talk.

Three things. First, we are a group — genuine specialists in PR, paid media, SEO, and GEO working as one team, not one team pretending to cover everything. Second, we are the UK’s first dedicated GEO agency, capturing the AI search layer that most agencies have not addressed. Third, we have an M&A division and active investments — our commercial incentives are aligned with growth in a way that a fee-only agency never is.

PR and earned media through Glossy PR, SEO, GEO (Generative Engine Optimisation), Facebook and Meta Ads, TikTok Ads, Google Ads, Lead Generation, eCommerce Marketing, CRO, and Omnichannel Marketing Strategy. All services can be delivered individually or as an integrated programme.

GEO stands for Generative Engine Optimisation — the practice of making your brand appear in AI-generated answers from ChatGPT, Perplexity, Google AI Overviews, Gemini, and Microsoft Copilot. Over 50% of commercial searches now trigger an AI Overview. GEO ensures your brand is cited in those answers. SugarNova Group is the UK’s first dedicated GEO agency.

You can start with a single service. Many clients begin with paid media or lead generation, where commercial results are fastest, and expand into SEO, GEO, and PR as the relationship develops. We will always recommend the right starting point for your situation on the strategy call — not the largest possible engagement.

Yes. eCommerce is a core specialism — Shopify and WooCommerce brands across multiple sectors. Our paid media, SEO, and CRO capabilities are all built around eCommerce conversion architecture as well as lead generation.

Book a 30-minute strategy call at book.sugarnova.com. We’ll audit your current marketing setup, identify the growth opportunity, and show you what an integrated strategy looks like for your specific business. There is no commitment required to have that conversation.

Onboarding at SugarNova Group takes 10 to 14 days from signed agreement. This covers strategy alignment, account access, brief finalisation, and channel setup. Most clients see meaningful early data within the first 30 days of execution.

Retainer pricing depends on the scope of services, channels active, and the scale of execution required. Single-channel retainers typically start from £1,500 to £2,500 per month. Integrated group retainers are priced based on the full scope agreed on the strategy call. We always present a clear investment and expected return before any contract is signed.

Our standard retainers operate on a 3-month minimum term, after which they roll monthly. This reflects the time needed to deliver meaningful results rather than a lock-in mechanism. For project-based work, we can discuss fixed-scope arrangements on the strategy call.

Paid media and lead generation typically generate early data within 7 to 30 days. SEO results emerge in 4 to 12 weeks depending on competition. GEO results can appear in as little as 2 to 6 weeks for structured content. PR results can arrive on day one — as our CS06 case study demonstrates. We set clear milestones at onboarding for every channel.

Weekly performance reporting on the commercial metrics that matter — ROAS, CAC, pipeline value, organic traffic and revenue, press coverage secured, and GEO citation tracking. All reporting is delivered in a single dashboard view, not separate channel reports from separate teams.

Yes — our results page at sugarnova.com/results shows eight confirmed case studies with real metrics. These include £12.7M in sales for a luxury interiors brand, 14x ROAS for a food and FMCG brand, 32,333% ROI for a beauty PR campaign, and £3.1M in incremental revenue for a hospitality business.