The Group

Two specialist brands.
One accountable team.

SugarNova Group comprises two specialist agencies, SugarNova and Glossy PR, operating from a single strategy, a single brief, and a single point of accountability. Clients get the depth of specialists and the clarity of one team. Nothing is lost in translation.

The Brands
SN
SugarNova Agency
The full-service performance marketing engine. Paid acquisition, lead generation, SEO, GEO, eCommerce, and CRO delivered through one integrated operating system. Founded in 2016, working with global brands within two years.
Paid MediaSEO + GEOLead GeneCommerceCROStrategy
Explore SugarNova services →
GP
Glossy PR
The specialist PR and earned media arm. Over 20 years of press relationships across health, wellness, beauty, and lifestyle. 112 pieces of coverage. 11.6 million people reached. 32,333% ROI for a beauty brand in 12 months.
PREarned MediaInfluencerSMMANewsjacking
Visit Glossy PR →
Why the Group Model Works

Specialists who work
as one team.

Most businesses manage multiple agency relationships that never talk to each other. The PR agency doesn’t know what the SEO team is targeting. The paid media team has never seen the editorial calendar. The result is a fragmented strategy that delivers fragmented results.

SugarNova Group was designed to eliminate this at the structural level. SugarNova and Glossy PR share strategy, share data, and share accountability. PR coverage earns backlinks that compound SEO. Paid media amplifies the audience that PR has built. GEO captures the AI layer that both SEO and paid miss.

Book a group strategy call →
PR → SEO
Every Glossy PR placement earns a backlink. Every backlink compounds domain authority. Domain authority reduces the cost of ranking for every future SEO target.
SEO → Paid CAC
Organic search builds brand recognition and demand. Brand recognition lowers the cost per click and conversion rate on paid media. SEO makes paid more efficient.
GEO → All Channels
GEO entity authority strengthens every channel. AI citations build brand credibility that converts cold audiences faster across paid and organic alike.
Work With the Group

One team.
Every channel.
One result.

Book a 30-minute strategy call with the group. We’ll show you what genuinely integrated looks like for your business.

Book a Group Strategy Call

No commitment. No pitch. Just strategy.