Earned trust · lower CAC
PR + Paid Media Agency UK

Trust makes every ad cheaper.

The PR and paid media team that warms the audience before it asks them to buy — so your ads convert harder and your CAC comes down.

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£16M+
In client revenue driven across the group
Lower CAC
Earned trust doing work paid can’t buy
Warm-first
Retargeting built from earned coverage
6-in-1
PR, SEO, GEO, paid, CRO & content as one team
The mechanism

You can’t buy your way out of a trust problem

Pour more budget into cold traffic and you just pay more to convince strangers. The brands with the lowest CAC aren’t outspending you — they’re better known. Earned credibility does work your ad budget can’t: it makes the audience warm before the ad ever loads.

We run PR and paid as one system. Coverage and reputation build the trust; paid captures the demand it creates. We retarget the audiences who engaged with your earned coverage — the warmest paid audience you can build.

The angles and proof points that landed as news become your highest-performing ad hooks. As trust does more of the lifting, the same budget buys more customers — or the same customers for less. Brand and performance, run by one team, not two that never talk.

Run in isolation, paid CAC only ever goes up. Wire it to PR, and it comes down.

Book your free PR + paid audit →
Brand vs performance
Two teams, two silos
PR builds awareness in one room, paid chases ROAS in another — and CAC climbs as they compete for budget.
SugarNova PR + paid
One funnel
Earned trust warms the audience, paid captures the demand, and each makes the other cheaper.
What’s included

Earned trust, captured by paid

Six pillars across earned and paid — building the trust, then converting it efficiently.

01
Digital PR & earned media
The coverage that builds trust at scale.
02
Paid media strategy
Search, social and display, run to a target CAC.
03
Coverage-based retargeting
Audiences built from the people your earned reach engaged.
04
PR-to-ad creative
Your best stories, turned into your best-performing ads.
05
Brand & performance alignment
One team, one funnel — no hand-offs, no lost demand.
06
Blended CAC reporting
CAC and brand lift in one view, not two disconnected dashboards.
Digital PRPaid SearchPaid SocialRetargetingCreativeBlended CAC

Ready to make trust lower your CAC?

Everything you need to know about how PR and paid compound to drive your cost per customer down. Still have questions? Book a free audit.

Frequently Asked Questions

PR + paid questions, straight answers

How does PR lower customer acquisition cost?
PR builds brand awareness and trust, so audiences convert more readily when they see your ads — improving click-through and conversion and lowering the cost to acquire each customer.
Should brand and performance marketing be run together?
Yes — when one team runs both, earned coverage feeds paid targeting and creative, and paid captures the demand PR creates, so the two compound instead of competing for budget.
What’s included in PR + paid media?
Digital PR, paid media across search and social, retargeting built from earned-coverage audiences, PR-informed ad creative, and blended CAC reporting.
How quickly does CAC improve?
It builds over roughly three to six months as brand awareness grows and warm audiences accumulate — then compounds from there.
How is SugarNova’s approach different?
We run brand and performance as one system, retarget your earned-coverage audiences, and turn PR angles into ad creative — so trust does work your budget alone can’t.
How does this fit with your other services?
PR + paid is the loop’s demand engine — earned trust warms audiences, SEO grows the organic share that lowers reliance on paid, and CRO converts the clicks. Every channel compounds the others.
Get Started

Make trust do your paid work

We’ll audit your paid accounts, your creative and your brand presence — and show you where earned trust could take your CAC down. Free, no retainer.

Book your free PR + paid audit

Free PR + paid audit · no retainer required